AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in Nigeria Q4 2024
Explore the performance of top social apps in Nigeria during Q4 2024, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2024, the top social apps in Nigeria demonstrated varied performance across downloads, revenue, and active users, according to data from Sensor Tower.
Facebook Lite experienced a dynamic quarter. Weekly revenue fluctuated, peaking at approximately $10.5K in late December. Downloads showed an initial rise, reaching nearly 393K in late October, before a gradual decline. Active users remained robust, averaging around 27M throughout the quarter.
TikTok - Videos, Shop & LIVE saw a steady increase in revenue, with weekly figures peaking at $86K in late November. Downloads spiked mid-quarter, reaching over 403K in late October, while active users grew consistently, ending the year at approximately 18.7M.
Instagram maintained stable revenue, with a noticeable peak of $13.8K in late December. Downloads showed a decline over the quarter, starting from 224K in October to about 190K by the end of December. Active users remained steady, averaging around 11.5M.
Pi Network focused on expanding its user base. Downloads decreased steadily from 147K in early October to roughly 63K by year-end. Active users showed resilience, maintaining an average of 3.4M.
DoctorX had a variable download trend, starting strong with 249K in early October, but dropping significantly towards the year-end. Active users followed a similar pattern, peaking at over 500K in early December before a sharp decline.
For more detailed insights and data, visit Sensor Tower's platform.
